Electric Vehicle Campaign Kit
Overview
2025, University Assignment
This campaign kit required research into the selected company and designing several promotional materials for prospective owners of an electric car. These materials were one printed piece and two digital pieces .
Scope
Advertising
Photo Editing
Process
My campaign focuses on the lack of emissions, convenience, and efficiency of the Mirai. It highlights the H2O fuel conversion, complementary fuel, component warranties, and safety measures. I placed my ads within aquatic backgrounds, from an ocean-side cliff to a water droplet to filling half the vehicle with water, emphasizing the H2O fuel source. Keeping my ads minimalist and to the point, I’m reaching out to drivers who are concerned about assets and sustainable efforts, not flashiness.
