Howard University 91st Annual Student Art Exhibition
Overview
2025, Department Project
While interning for the university’s art gallery, my manager and an assistant chair of the department requested that a promotional poster and brochure for the exhibit. I was assigned to create a unique logo and apply cohesive branding to each component.
Scope
Logo Design
Layout Design
Process
Initially, utilizing a photograph of the Founders Library clock tower, I collaged and colored the result with the school’s colors. However, I was encouraged to deviate from recognized icons and instead go into heavier abstraction. From this point, I turned to another one of my favorites, symbolism. Looking through the categories, I grouped those with the most competitors and developed logos for each in Illustrator. Starting off with a camera in the foreground to represent photography and printmaking, from left to right: a mannequin (Fashion), stylus (Electronic Studio), paintbrush, pencil (Drawing), and vase (Ceramics/Sculpture). Still finding use for the clocktower motif, I used it to replace the negative space in the 9 of 91. My theme was inspired by vintage prints and the ink bleed they commonly had.
