Howard UNIVERSITY 91ST ANNUAL
STUDENT ART EXHIBITION
Brief
While interning for the university’s art gallery, my manager and an assistant chair of the department requested that a promotional poster and brochure for the exhibit. I was assigned to create a unique logo and apply cohesive branding to each component.
Overview
2025
Department Project
Logo Design, Layout Design
Poster + Brochure
Process + Results
Initially, utilizing a photograph of the Founders Library clock tower, I collaged and colored the result with the school’s colors. However, I was encouraged to deviate from recognized icons and instead go into heavier abstraction. From this point, I turned to another one of my favorites, symbolism. Looking through the categories, I grouped those with the most competitors and developed logos for each in Illustrator. Starting off with a camera in the foreground to represent photography and printmaking, from left to right: a mannequin (fashion design), stylus (electronic studio), paintbrush, pencil (drawing), and vase (ceramics/sculpture). Still finding use for the clocktower motif, I used it to replace the negative space in the 9 of 91. My theme was inspired by vintage prints and the ink bleed they commonly had.
