My campaign focuses on the lack of emissions, convenience, and efficiency of the Mirai. It highlights the H2O fuel conversion, complementary fuel, component warranties, and safety measures. I placed my ads within aquatic backgrounds, from an ocean-side cliff to a water droplet to filling half the vehicle with water, emphasizing the H2O fuel source. Keeping my ads minimalist and to the point, I’m reaching out to drivers who are concerned about assets and sustainable efforts, not flashiness.