CLIMATE CHANGE TYPOGRAPHY POSTER
Brief
Create a type-driven poster addressing the current state of climate change.
Overview
2024
University Assignment
Typography, Photo Manipulation, Print Design
Poster
Skecthes
My first sketch was based on the idea of human actions that cause pollution. In this sketch, from left to right, is a drilling rig for fracking, deforestation representing by fallen branches & stumps, and smokestacks. The smoke from the stacks would make up the letters. To the right is my second sketch, where I have various examples of extreme weather interacting with the text. A lightning bolt strikes, the “T’ in “the” is a tornado, there are cracks under the H in the second “the” to show earthquakes, and a hurricane eye to replace the O in “norm”.
first draft
I settled with my first sketch because I liked the smoke idea and the representation of different causes that lead to a similar effect. While working on it however, I realized putting the text as the smoke hinders legibility and it was too illustration focused instead of type driven. I maintained the smokestacks and drove my focus on text in revision. I wanted to clearly show that the text was decaying and include the smoke, but I knew I needed a new approach.
FINAL
I utilized a deteriorated font and created a smoke texture to apply as a pattern on the text and for the smoke encasing the poster. Behind the text, there is a faint brownish glow to further emphasize pollution, and I included two photographs of smokestacks instead of illustrations. Additionally, I added a barely visible yellowish sky background to blend the smoke into, so It wasn’t just pure black and improve realism.
